Extra activities: Founder and creator of a sustainability committee cross departments. Focus on "how to create revenue while saving the planet"
Social Media: coordination of editorial plan calendars, schedule of posts & publications, construction of the SM Global Playbook, initiate the employee advocacy program, internal digital marketing education for global brands & HQ colleagues.
Lead strategy & campaign: digitization of new MQL capture APP onsite for sales representatives. (lead capture, emailing coordination, content creation & followup) MQL analysis and distribution process until conversion into SQL. (25% conversion)
Online events content creation: initiator of the company first live broadcasts, streaming and interviews with KOLs and internal stakeholders.
Onsite events operational management: coordination with internal & external stakeholders for show strategy, planning and coordination of promotional activities